Use AIDA to help tick the marketing boxes
AIDA (Attention, Interest, Desire and Action) attempts to describe the various stages a customer goes through before making a purchase. The idea has been around since the late 19th century, and whilst...
View ArticleWriting a marketing strap line that means something
A marketing strap line (in my opinion at least) should summarise what your brand stands for in just a few words. It doesn’t have to be descriptive (although some are like eBay’s “The world’s online...
View ArticleAccept who you are & play to your strengths to win
There are a few experiences over years that have stuck with me and I find myself thinking back on. One such experience was during my time at a law firm that had existed since 1893 and whose offices...
View ArticleSuccessful marketing is about applying “KISS”
A natural tendency amongst professionals in any industry can be to over complicate matters and over egg the pudding. Marketing is certainly no stranger to an over reliance on buzz words, flowery...
View Article5 lessons to learn from Nike’s marketing
Following on from my previous post about the lessons you can learn from McDonald’s marketing, I wanted to look at another fantastic marketing company, Nike. How many fashion brands from the 1970’s are...
View ArticleLessons I’ve learned in my first 10 years as a marketing professional
It is very strange to say that I am reaching my tenth anniversary working in marketing. The time has flown by and it doesn’t seem so long ago I was starting my first marketing job, but looking back so...
View ArticleDo your customers want to have a conversation with you? (Hint: The answer is no)
I am quite an avid reader of marketing magazines and blogs. This means I find myself reading a lot of articles that cover marketing from a theoretical, best practise angle as well as finding out what...
View ArticleTwirling, twirling… always twirling
There is a line in the Spielberg/ Hanks/ Di Caprio film “Catch me if you can”, delivered by Christopher Walken that sums up how a lot of people approach marketing for me: “Two little mice fell into a...
View ArticleCreate a marketing strategy in under an hour
Unless you are working in a multi-office, multi-million pound company with dozens of stakeholders and a complex bureaucracy you don’t need to write a 10,000 word essay to form your marketing strategy....
View Article5 things you don’t want to hear about your marketing
We all like to think we are doing an amazing job, and it is a brave marketer who approaches performance and analysis with an honest and open mind. They are also usually the most successful. Here are...
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